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What is 10x content?
10x refers to content that is 10 times better than your competitors. Here's how to produce that journalism – plus examples.
WTF is SEO?
May 16
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What is Google Trends?
This week we look at the most popular tool for news SEO: Google Trends. We explain real-time vs. daily searches, topics vs. terms and how best to use…
WTF is SEO?
May 9
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Mailbag: Sitemap, page speed and how to handle wire stories for SEO
This week, Shelby looks at three common news SEO questions: What's a sitemap? What's important about site speed? How should newsrooms handle wire…
WTF is SEO?
May 2
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Mailbag: Sitemap, page speed and how to handle wire stories for SEO
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Ask A News SEO: Claudio Cabrera
This week: WTF is SEO chats with Claudio Cabrera of The Athletic. He explains why we should think about news coverage like it is a tree, predicting…
WTF is SEO?
Apr 25
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OK, Google: What is voice search?
This week: Voice search. How does voice search work and how should publishers consider voice queries for news?
WTF is SEO?
Apr 11
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What is vertical search?
This week: vertical search. There's (search) life outside Google. Here’s what to know about optimizing for other search engines (YouTube and Pinterest).
WTF is SEO?
Apr 4
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What is Google Discover?
This week: Google Discover. The new-ish Google surface is more akin to a social platform than traditional search and offers huge – but unpredictable …
WTF is SEO?
Mar 28
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How TF … does Google even work?!
This week, Shelby explains how Google's search engine works. We look at crawling, indexing and ranking – and why understanding the process can help you…
WTF is SEO?
Mar 21
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How TF … does Google even work?!
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Internal links, backlinks, and topical authority
This week, we look at how to develop solid internal linking and backlink strategies, and how that can help your topical authority efforts.
WTF is SEO?
Mar 14
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Internal links, backlinks, and topical authority
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Ask a News SEO: Why you should stop using 'SEO' when talking to newsrooms
This week, WTF is SEO? chats with Dan Smullen, the Head of SEO for Betsperts Media & Technology Group. We talk SEO tools, where AMP is headed and why…
WTF is SEO?
Mar 7
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Ask a News SEO: Why you should stop using 'SEO' when talking to newsrooms
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SEO for breaking news - again!
This week, we look at content and technical considerations for breaking news, including keyword research, live blogs, and reviewing your efforts.
WTF is SEO?
Feb 28
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SEO for breaking news - again!
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What is search intent?
This week, Jessie explains what search intent is, Shelby explains why it matters for news organizations, and we explain Google cares so much about…
WTF is SEO?
Feb 22
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What is search intent?
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