Archive - WTF is SEO?

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10x refers to content that is 10 times better than your competitors. Here's how to produce that journalism – plus examples.

May 16

This week we look at the most popular tool for news SEO: Google Trends. We explain real-time vs. daily searches, topics vs. terms and how best to use…

May 9

This week, Shelby looks at three common news SEO questions: What's a sitemap? What's important about site speed? How should newsrooms handle wire…

May 2

This week: WTF is SEO chats with Claudio Cabrera of The Athletic. He explains why we should think about news coverage like it is a tree, predicting…

Apr 25

This week: Voice search. How does voice search work and how should publishers consider voice queries for news?

Apr 11

This week: vertical search. There's (search) life outside Google. Here’s what to know about optimizing for other search engines (YouTube and Pinterest).

Apr 4

This week: Google Discover. The new-ish Google surface is more akin to a social platform than traditional search and offers huge – but unpredictable …

Mar 28

This week, Shelby explains how Google's search engine works. We look at crawling, indexing and ranking – and why understanding the process can help you…

Mar 21

This week, we look at how to develop solid internal linking and backlink strategies, and how that can help your topical authority efforts.

Mar 14

This week, WTF is SEO? chats with Dan Smullen, the Head of SEO for Betsperts Media & Technology Group. We talk SEO tools, where AMP is headed and why…

Mar 7

This week, we look at content and technical considerations for breaking news, including keyword research, live blogs, and reviewing your efforts.

Feb 28

This week, Jessie explains what search intent is, Shelby explains why it matters for news organizations, and we explain Google cares so much about…

Feb 22

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