Archive - WTF is SEO?

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The Athletic’s Ryan Mayer joins us to talk about minimizing chaos during major tentpole news events, competitive research and the core skills every SEO…

Mar 27

There’s an infinite number of ways we can track the impact of our efforts. Choosing the correct KPIs to track or metrics is necessary for a successful…

Mar 20

Guest writer Barry Adams shares his considerable expertise on crawl budget, the Crawls Stats report, common errors and ways publisher can optimize their…

Mar 13

This week: Required reading to keep up with the changes in news SEO. What’s the deal with ChatGPT? Who – or what – are Sydney and Bard?

Mar 6

February 2023

We were thrilled to chat with ESPN’s Louisa about coverage approaches for tentpole events in sports, competitive analysis for key coverage areas and…

Feb 27

This week, we’ll go through what it is, how you can make revenue off it, why it’s important to news publishers and a few good examples out there right…

Feb 13

SEO for new projects: How to approach the search aspect for new projects. Start with a mission statement/goals, develop a content strategy, track…

Feb 6

January 2023

This week: Lily Ray on E.E.A.T, topical authority, making authorship part of your search strategy and the future of AI content generation tools for SEO.

Jan 30

This week: A guide to on-page SEO tactics and considerations. What to know about headlines, meta descriptions, URLs and more

Jan 23

A look at keyword cannibalization – or when stories compete against each other on the same keywords to the detriment of your search traffic.

Jan 16

This week: We’re going back to basics. Here are 19 of the news SEO concepts you need to know to grow your publication – including search intent, keyword…

Jan 9

December 2022

What will Top Stories look like in 2023? What’s after AMP? We crowdsourced predictions for news SEO in 2023 (and have some thoughts of our own). Plus! A…

Dec 19, 2022

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