WTF is SEO?
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In issue no. 24, Jessie outlines how to find the keywords and phrases that sent traffic to your publication for a story. Plus – how reverse keyword res…
Jul 26CommentShare
In issue no. 22, Shelby covers everything you need to know to prepare for the Tokyo 2020 Olympics (happening in 2021). Here's how to plan and execute S…
Jul 19Comment 1Share
In issue no. 20, Jessie looks at the priority areas for on-page SEO for news stories from the research stage to publication. Here’s our (exhaustive) gu…
Jul 12CommentShare
In issue no. 21, we have 11 SEO tools that can help audience editors find keywords, evaluate search performance and generally just kick butt.
Jul 6CommentShare
In issue no. 20, we look at how to best optimize the images on your website for SEO.
Jun 28CommentShare
In issue no. 19, we dive into Google's algorithm update and the key, user experience-focused metrics publishers will need to review
Jun 21Comment 1Share
In issue 18 we look at what you know about content pillars and topic clusters
Jun 14CommentShare
In issue 17, we look at what you should consider pre- and post-launch for a new news product (newsletter, podcast, content vertical).
Jun 7CommentShare
In issue 16, we walk through the process for finding the top keywords for a news story.
May 31CommentShare
In issue 15, we conclude our series on breaking news SEO, looking at how we can evaluate the success of our efforts.
May 25CommentShare
In issue no. 14, we look at the technical SEO efforts publishers should consider for breaking news. Next week: our third and final instalment will look…
May 18CommentShare
In issue 13, we look at how to think about SEO when a news story is first breaking and developing.
May 10CommentShare
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