WTF is SEO? | Substack

This week, a perennial favourite: SEO tools. What to know about Google-owned tools, Ahrefs, SEMRush, Trisolute, Newzdash – and many more!

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Search visibility – the per cent of an available pool of clicks your outlet receives – can tell us a lot about our performance in SERPs. Here's what to…

Jul 18

This week: Shelby explains how to use the power of your homepage to further your search efforts.

Jul 11

This week: Jessie explains what a sitemap is and how it can help SEO efforts for publishers.

Jun 27

This week: An algorithm update is Google’s attempt at updating and refreshing the ranking process. If May's update affected your site, read on for how…

Jun 13

Search volume is fluid and will change depending on the tool you use. Here's what to know about the SEO metric

Jun 6

This week: WTF is SEO chats with Barry Adams, a news SEO consultant and technical SEO guru, about the importance of making a one-per-cent improvement…

May 31

10x refers to content that is 10 times better than your competitors. Here's how to produce that journalism – plus examples.

May 16

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