WTF is SEO? | Substack

10x refers to content that is 10 times better than your competitors. Here's how to produce that journalism – plus examples.

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This week we look at the most popular tool for news SEO: Google Trends. We explain real-time vs. daily searches, topics vs. terms and how best to use…

May 9

This week, Shelby looks at three common news SEO questions: What's a sitemap? What's important about site speed? How should newsrooms handle wire…

May 2

This week: WTF is SEO chats with Claudio Cabrera of The Athletic. He explains why we should think about news coverage like it is a tree, predicting…

Apr 25

This week: Voice search. How does voice search work and how should publishers consider voice queries for news?

Apr 11

This week: vertical search. There's (search) life outside Google. Here’s what to know about optimizing for other search engines (YouTube and Pinterest).

Apr 4

This week: Google Discover. The new-ish Google surface is more akin to a social platform than traditional search and offers huge – but unpredictable …

Mar 28

This week, Shelby explains how Google's search engine works. We look at crawling, indexing and ranking – and why understanding the process can help you…

Mar 21

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