WTF is SEO? | Substack

The Athletic’s Ryan Mayer joins us to talk about minimizing chaos during major tentpole news events, competitive research and the core skills every SEO should have.

Mar 27

New Top Community

There’s an infinite number of ways we can track the impact of our efforts. Choosing the correct KPIs to track or metrics is necessary for a successful…

Mar 20

Guest writer Barry Adams shares his considerable expertise on crawl budget, the Crawls Stats report, common errors and ways publisher can optimize their…

Mar 13

This week: Required reading to keep up with the changes in news SEO. What’s the deal with ChatGPT? Who – or what – are Sydney and Bard?

Mar 6

We were thrilled to chat with ESPN’s Louisa about coverage approaches for tentpole events in sports, competitive analysis for key coverage areas and…

Feb 27

This week, we’ll go through what it is, how you can make revenue off it, why it’s important to news publishers and a few good examples out there right…

Feb 13

SEO for new projects: How to approach the search aspect for new projects. Start with a mission statement/goals, develop a content strategy, track…

Feb 6

This week: Lily Ray on E.E.A.T, topical authority, making authorship part of your search strategy and the future of AI content generation tools for SEO.

Jan 30

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