WTF is SEO?
Subscribe
Sign in
Home
Archive
About
More
return
;
Share this publication
WTF is SEO?
wtfseo.substack.com
Copy link
Twitter
Facebook
Email
WTF is SEO?
Making sense of SEO for news publishers.
Launched a year ago
Subscribe
Login
About
Archive
Top posts
About
Archive
Authors
Login
Let me read it first
What is 10x content?
10x refers to content that is 10 times better than your competitors. Here's how to produce that journalism – plus examples.
WTF is SEO?
2
Comment
Share
Share this post
What is 10x content?
wtfseo.substack.com
Copy link
Twitter
Facebook
Email
New
Top
Community
What is Google Trends?
This week we look at the most popular tool for news SEO: Google Trends. We explain real-time vs. daily searches, topics vs. terms and how best to use…
WTF is SEO?
May 9
2
Comment
Share
Share this post
What is Google Trends?
wtfseo.substack.com
Copy link
Twitter
Facebook
Email
Mailbag: Sitemap, page speed and how to handle wire stories for SEO
This week, Shelby looks at three common news SEO questions: What's a sitemap? What's important about site speed? How should newsrooms handle wire…
WTF is SEO?
May 2
Comment
Share
Share this post
Mailbag: Sitemap, page speed and how to handle wire stories for SEO
wtfseo.substack.com
Copy link
Twitter
Facebook
Email
Ask A News SEO: Claudio Cabrera
This week: WTF is SEO chats with Claudio Cabrera of The Athletic. He explains why we should think about news coverage like it is a tree, predicting…
WTF is SEO?
Apr 25
2
Comment
Share
Share this post
Ask A News SEO: Claudio Cabrera
wtfseo.substack.com
Copy link
Twitter
Facebook
Email
OK, Google: What is voice search?
This week: Voice search. How does voice search work and how should publishers consider voice queries for news?
WTF is SEO?
Apr 11
1
Comment
Share
Share this post
OK, Google: What is voice search?
wtfseo.substack.com
Copy link
Twitter
Facebook
Email
What is vertical search?
This week: vertical search. There's (search) life outside Google. Here’s what to know about optimizing for other search engines (YouTube and Pinterest).
WTF is SEO?
Apr 4
Comment
Share
Share this post
What is vertical search?
wtfseo.substack.com
Copy link
Twitter
Facebook
Email
What is Google Discover?
This week: Google Discover. The new-ish Google surface is more akin to a social platform than traditional search and offers huge – but unpredictable …
WTF is SEO?
Mar 28
3
Comment
1
Share
Share this post
What is Google Discover?
wtfseo.substack.com
Copy link
Twitter
Facebook
Email
How TF … does Google even work?!
This week, Shelby explains how Google's search engine works. We look at crawling, indexing and ranking – and why understanding the process can help you…
WTF is SEO?
Mar 21
Comment
Share
Share this post
How TF … does Google even work?!
wtfseo.substack.com
Copy link
Twitter
Facebook
Email
See all
Recommendations
SEO for Google News
Barry Adams
WTF is SEO links
Start here: 11 key SEO concepts for news editor
WTF is SEO?
Subscribe
About
Archive
Authors
Recommendations
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts