WTF is SEO? | Substack

This week: Jessie explains what a sitemap is and how it can help SEO efforts for publishers.

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This week: An algorithm update is Google’s attempt at updating and refreshing the ranking process. If May's update affected your site, read on for how…

Jun 13

Search volume is fluid and will change depending on the tool you use. Here's what to know about the SEO metric

Jun 6

This week: WTF is SEO chats with Barry Adams, a news SEO consultant and technical SEO guru, about the importance of making a one-per-cent improvement…

May 31

10x refers to content that is 10 times better than your competitors. Here's how to produce that journalism – plus examples.

May 16

This week we look at the most popular tool for news SEO: Google Trends. We explain real-time vs. daily searches, topics vs. terms and how best to use…

May 9

This week, Shelby looks at three common news SEO questions: What's a sitemap? What's important about site speed? How should newsrooms handle wire…

May 2

This week: WTF is SEO chats with Claudio Cabrera of The Athletic. He explains why we should think about news coverage like it is a tree, predicting…

Apr 25

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