In issue 31, Shelby looks at content Google does not reward: Thin and duplicate content. We look at how best to optimize duplicates (think: wire stories), and how to avoid thin content.
This week, Jessie recaps every content and technical SEO concept we've covered since February, 2021.
This week, we look at the core technical SEO concepts publishers need to know!
In issue no. 27, we look at SEO for planned news events (elections, budgets, debates) and look at how to use search to inform content strategy, plus te…
In issue no. 26, WTF is SEO? chats with fellow Canadian Lindsey Wiebe about search for international readers, her favourite SEO tools and why search is…
In issue no. 25, Shelby explains what search volume is and why there's no such thing as "good" search volume.
In issue no. 24, Jessie outlines how to find the keywords and phrases that sent traffic to your publication for a story. Plus – how reverse keyword res…
In issue no. 22, Shelby covers everything you need to know to prepare for the Tokyo 2020 Olympics (happening in 2021). Here's how to plan and execute S…
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