In this week's newsletter, the first instalment of our look at how paywalls interact with search. Shelby outlines what types of paywalls exist and how they affect news SEO
In this week's newsletter, we revisit a favourite topic: evergreen SEO. We explain how to identify strong evergreen candidates and write 10x content.
In this week's newsletter, Jessie and Shelby explain how we found SEO and outline our plans for 2022.
This week, we look back at our top-performing newsletter editions. What's a keyword? Does E.A.T. content matter? How do I know TF I'm doing? Our best of…
In this week's newsletter: it's all about keywords (again). You know the difference between long- and short-tail keywords, but do you understand how to…
In this week's newsletter: it's all about keywords. Do you know what 'seed' keywords, long-tail terms, LSI phrases and keyword cannibalization are? Soon…
This week, WTF is SEO? chats with Bryan Flaherty of The Washington Post about the key SEO touch points for every story and what he wishes he knew when…
In this week's newsletter, we look at Google Search Console – the free, powerful analytics tool newsrooms can use to shape their search strategy
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